An elegant, mobile-first website for an event venue with multiple salons
In 2024, the founders of Saloane AMG, a growing event venue brand in Romania, approached Escmap Development to create a full presentation website that would consolidate their image and make it easier for clients to explore and book one of their multiple event salons.
The challenge was simple, but critical: build a visually striking website that would reflect the premium experience of their salons, while keeping everything functional and easy to use on mobile — where over 80% of their traffic originates.
🧱 Scope and Objectives
The project began with an in-depth discovery phase, including research into competitors, customer profiles (especially brides and families), and service categories (weddings, baptisms, birthdays, corporate events).
The main objectives were:
- Highlight each individual salon and its benefits
- Make it easy to view galleries and contact staff
- Ensure the site loads fast and looks great on mobile
- Build trust through clear, elegant design
🎨 Design & Experience
The design is minimalist and spacious, letting images and video speak for themselves. Each section is structured to lead the user gently toward action — viewing salons, contacting staff, or booking a tour.
Color palette and fonts were chosen to reflect refinement and warmth, balancing luxury with approachability. The website uses clear visual hierarchy, large image modules, and elegant transitions.
We designed the site for mobile-first usage, with fixed buttons for quick navigation and thumb-friendly layouts.
🛠️ Development & Functionality
The site was developed using WordPress + Elementor, allowing the AMG team to easily manage content without technical support. Key features include:
- Dynamic sections for each salon
- Integrated image galleries
- Floating contact buttons (mobile + desktop)
- Structured layout for SEO indexing
- Fast loading (under 2.5s on mobile)
- GDPR-compliant cookie notice + form handling
📈 Results & Launch Impact
Since launch, Saloane AMG has:
- Received significantly more qualified inquiries directly from the site
- Seen users spending more time browsing each salon’s gallery
- Gained positive feedback from couples who praised how “clean, modern, and easy” the experience was
The brand now has a digital presence that matches the quality of its spaces — elegant, accessible, and conversion-focused.