1,178 qualified leads in 4 months – Built through Marketing Starter 93
In January 2025, a U.S.-based real estate company joined the Marketing Starter 93 program with one goal in mind: generate a high and consistent volume of quality leads at a sustainable cost. With a highly competitive market, the challenge wasn’t just visibility — it was cost-efficiency and volume, working within a controlled budget.
Over the course of four months, we built a performance system that delivered nearly 1,200 conversions, while reducing the cost per lead by over 53% from the initial month.
🧱 January – Testing the Waters
We launched the campaign in January using a basic conversion setup, with no historical data. The focus was on rapid lead generation through form submissions, targeting both buyers and sellers in metro/suburban areas.
- 4,250 clicks
- 122 conversions
- $25.26 cost per conversion
- $3,080 total spend
The first results helped us identify high-intent search behaviors and local audiences most likely to convert. The cost per lead was high — but the conversion base was in place.
🔄 February – Segmentation and Keyword Filtering
With data from January in hand, we optimized aggressively. We excluded irrelevant placements, refined location targeting, and rebuilt ad copy for relevance.
- 1,200 clicks
- 261 conversions
- $13.31 cost per conversion
- $3,480 total spend
Results nearly doubled, with cost per conversion dropping by almost 50%. More importantly, the quality of the leads (judged by sales agent feedback) had improved significantly.
📈 March – Scaling Without Sacrificing Efficiency
Encouraged by performance, we increased the daily ad spend and opened campaigns to nearby cities. We also ran A/B tests on form content and landing page structure.
- 1,640 clicks
- 451 conversions
- $9.77 cost per conversion
- $4,410 total spend
This was the campaign’s peak in terms of volume. We generated over 450 qualified leads in 31 days, at a sub-$10 CPL. The system was now optimized and ready for long-term scalability.
🔧 April – Focused Maintenance and Budget Control
For April, the goal was efficiency over expansion. We reduced the ad budget slightly and focused only on top-performing audience clusters.
- 1,350 clicks
- 344 conversions
- $11.68 cost per conversion
- $4,020 total spend
We maintained excellent performance, closing the 4-month period with strong cost control and steady lead flow.
📊 Final 4-Month Totals (Jan 1 – Apr 30)
| Metric | Value |
| Total Clicks | 8,440 |
| Total Conversions | 1,178 |
| Avg. Cost/Conversion | $12.41 |
| Total Ad Spend | $15,990 |
What started as a cold campaign became a stable and scalable real estate lead machine — fully executed and optimized within the Marketing Starter 93 framework.